Malicious Insiders – current or former employees, contractors, or business associates with legitimate access can wreak havoc if relationships deteriorate.Hacktivists – politically or socially motivated cybercriminals expose or destroy data.Poor Testing – workflows and applications increase the chance of inadvertent data loss or corruption.Accidental deletion – Overwriting or deleting data often happens accidentally by users.Ransomware attacks – Mission-critical and sensitive data is a target for ransomware attacks.What are the greatest threats to enterprise data?
#Ownbackup archiver full#
As well, Salesforce has some export capabilities for bulk data that can be utilized, but that’s not ideal as it would require building a backup, scheduling, reporting, and other capabilities around it to be a full disaster recovery solution. Data outages have occurred from time to time, but I’ve not seen a disaster (knock on wood). In fact, I personally haven’t witnessed them accidentally destroy client data. It’s important to clarify that Salesforce isn’t the primary cause of loss of data. Their focus is on system stability, up-time, security, and innovation… so businesses must look to third-party solutions for things like backups. ForresterĬompanies like Salesforce are iterating, innovating, and integrating at such a level of speed with hundreds of developers that it’s virtually impossible to develop and maintain a parallel codebase for customers to backup and secure their data. CRM platform owners wrongly assume that because their SaaS data is in the cloud, it’s protected.Ħ9% of companies within the Salesforce ecosystem acknowledge they are unprepared for data loss or corruption. SalesforceĮnterprise platforms typically have system-wide backups and snapshot backups built into their platforms for self-protection, but these tools are not readily accessible to their customers. Part of my vendor selection process now is ensuring that platforms either have an export or backup mechanism… or a very robust API that I can retrieve data on a regular basis with. The platform let us out of our contract and I immediately left their partner program. I suspect we lost hundreds of thousands, if not millions of dollars in revenue.
There was, of course, no way to reproduce that critical and valuable data. While our designs could have been re-implemented, all of our prospect and customer activity was wiped out. Our work was gone and the company didn’t have the resources nor capabilities to restore it at an account level. While the company had a service level agreement ( SLA) that guaranteed uptime, it had no backup and recovery capabilities at an account level.
#Ownbackup archiver upgrade#
The platform was doing a major upgrade and accidentally wiped out a number of customers’ data, including ours.
My team designed and developed a few nurturing campaigns and we were really starting to drive some great lead traffic… until disaster struck.
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